Embracing Tradition: Three Kings Day is a Celebration of Generosity and Family
Explore the cultural richness of Three Kings Day – a celebration of generosity, tradition, and unity transcending religious and cultural boundaries.

New Year’s Day marks the end of the holiday season for most people, but not for those celebrating Three Kings’ Day, or Dia de Los Reyes, as it is known in Spanish-speaking countries. Observed on January 6, the Christian feast day commemorates the day when the three wise men — Melchior, Caspar, and Balthazar — arrived in Bethlehem bearing gifts for the newborn Jesus.